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亞馬遜賣家如何做好品牌建設與銷量提升？

时间：2021-05-11 16:54:17 浏覽：2059

隨著資本的湧入，如今的亞馬遜平台早已不是賣家們依靠信息差、黑科技和價格戰就能“撿錢”的時期了。平台競爭日益激烈，想要長久的競爭優勢就必須從同質化競爭中脫穎而出。

而品牌建設就是必然之路。對于賣家們來說，這既是順應當前激烈競爭的要求，也是新的機會。如果想要在亞馬遜上獲得長久發展，或早或晚你都要邁出這一步。如果現在不重視，將來就會面對更加激烈的品牌競爭。

而我們應該如何建立並且運營好我們的品牌，以此保持品牌價值的持續增長？今天給大家分享由亞馬遜資深運營導師wayne帶來的，關于亞馬遜品牌建設與銷量提升的運營課程▼

（視頻鏈接：https://www.zhihu.com/zvideo/1375491681555513344）

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"Well, it seems that some Chinese pirates determined to capture this boat, murder all the foreigners on board, rob the Chinese passengers, and then get away on a junk that was to be ready to receive them. They made their plans, and on a certain day fifty of them took passage from Canton to Hong-kong. When about half way, they were to meet a junk with more men; and as the junk hung out her signal and came near, the fellows were to fall upon us with their knives, and capture the boat. They intended to kill us all, but their scheme failed, as there were four ships at anchor that day close by the spot where the junk was to meet them, and so the junk took the alarm and left. There was no disturbance, and we did not have a suspicion of anything wrong. Finding they had failed with us, they went the next day and captured the steamer Spark, which runs between Canton and Macao. They killed the captain and officers and the only European passenger who happened to be on board,[Pg 404] plundered all the native passengers, and got away. Some of them were afterwards captured, and confessed to their part in the affair, and then the whole story came out that they had intended to rob this boat. Since then we always have the gratings down, so that the third-class passengers cannot come on deck; and we keep plenty of rifles and revolvers in the pilot-house and captain's cabin ready for use. They may never try it on us again, and we don't intend to give them a chance to do so." "Smith, if you interrupt me again, sir, you'll find the road back to your regiment. Opposite that blacksmith's shop you'll see a white cottage. There's a young lady stopping there to-night, a stranger, a traveller. The old lady who lives there has taken her in at my request. See that the young lady gets this envelope. 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