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tiktok賣貨對亞馬遜賣家是一個機遇與挑戰！

时间：2021-11-08 14:11:16 浏覽：1943

TikTok即抖音的海外版，上至六十歲的老外叔叔，下至十歲的外國小朋友，都熱衷于沖浪TikTok。在國外以迅雷不及掩耳盜鈴之勢高速發展，可以說TikTok在哪裏，生意機會就在哪裏，所以在TikTok上“病毒式”傳播的産品爲電商平台帶來了十分可觀的銷售增長。

而亞馬遜作爲跨境電商的大哥，對社交平台的風靡産品當然會快速反應。大家還記得之前的“鱿魚遊戲”嗎，這部韓劇帶火了劇裏的周邊産品，而亞馬遜就是首先作出反應的平台。

爲什麽小編會說tiktok賣貨對亞馬遜賣家是一個機遇與挑戰呢？別急，且聽小編娓娓道來。

1、傳播性和轉發性極高

找紅人引流辛苦做站外，如果産品不帶傳播性和轉發性，那等于白幹。燒錢就沒有然後了，無非就是幹擾一下亞馬遜的轉換率而已。但是TikTok正是具備了這兩大優勢——傳播率高+轉發性強

2、TikTok藏了許多市場新熱點

我知道，此刻的你一定在烦恼要去哪里找热点。举个例子，比如下面这些热门Tik Tok视频，他们身上的服装、鞋子或单品，都值得我们去研究，绝对比闭门造车要强。而且越热门的视频，带货能力就越强，所以Tik Tok可以作为亚马逊选热点，甚至选品的一个参考。

tiktok卖货

3、“TikTok made me buy it”

越来越多Tik Tok引爆亚马逊产品销量的案例，相信大家都听过“tiktok leggings”，一位KOL发布了一条视频直接带火tiktok leggings（紧身裤），该话题tiktok leggings的观看量高达499.5M，并且霸占了亚马逊最畅销服装类产品，转化率有多高不用我说了吧！

tiktok卖货

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